![]() Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). It’s been shown to enhance human metabolism, too. Red can actually have a physical effect on people, raising blood pressure and respiration rates. In history, it’s been associated with both the Devil and Cupid. It’s also associated with love and passion. It’s associated with fire, violence, and warfare. Use warm colors in your designs to reflect passion, happiness, enthusiasm, and energy. Red and yellow are both primary colors, with orange falling in the middle (making it a secondary color), which means warm colors are all truly warm and aren’t created by combining a warm color with a cool color. These are the colors of fire, of fall leaves, and of sunsets and sunrises, and are generally energizing, passionate, and positive. Warm colors include red, orange, and yellow, and variations of those three colors. And in Part 3 we’ll discuss how to create effective color palettes for your own designs. In Part 2 we’ll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. Here we’ll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). This is the first in a three–part series on color theory. Cultural differences can compound those effects, with a hue that’s happy and uplifting in one country becoming depressing in another. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Also, subscribe to our newsletter to not miss the next ones.Visual Perception And The Principles Of Gestalt.Part 3: How To Create Your Own Color Schemes.Part 2: Understanding Concepts And Color Terminology.It also symbolizes freshness, purity, peace and luxury. Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. Green is a color that is reminiscent of nature, it is natural,and it represents balance, permission and freshness but it can also symbolize happiness, harmony, success, energy, optimism, youth, peace, serenity. It also represents passion, temptation, fire, blood, forbidden, emotion, anger, aggression, strength, power, power, luxury, energy, perseverance, fight and determination. It can symbolize several conflicting values together like love and hate, life and death. This color can also be calm, peace, serenity, tranquility and confidence. Pink is a color that symbolizes the positive values rather like innocence, sweetness, romance, sweet. Orange is a very bright color that symbolizes values such as courage, intelligence, loyalty, trust and mistrust simultaneously albeit conflicting values. This is why the brown symbolizes values such as natural, rustic, strength, stability, warmth, comfort but also softness and insurance.īlack is a color that symbolizes dull rather negative values.īlack reminds us of the fear, the anxiety, the unknown, loss, emptiness and death. It therefore refers to the animal and plant world. It can also symbolize the sweetness and intelligence.īecause it is the color of gold, it also refers to the wealth and opulence.īrown is a color that makes us think of nature as it is the color of earth, tree trunks and even fur of some animals. ![]() Yellow is a cheerful and lively color that represents joy, energy, France It symbolizes sadness, depression, confusion, loneliness and monotony. Gray Color is rather negative values since it is a dull color. It provides light and gives a fresh feeling. It also makes us think of the calm, peace and serenity. White represents mainly positive values such as purity, balance or innocence. The Blue Color reminds us first of all the nature and infinite since reminded us directly to the sea and the sky.īlue is a color that symbolizes peace, calm, serenity, freshness but also the sensitivity.
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